Running a Shopify store is an exciting venture, but getting your store noticed can be challenging. That's where a freelance Shopify SEO expert comes in. Whether you're new to Shopify or an experienced store owner looking to enhance your online presence, partnering with a freelance SEO expert can bring significant benefits.

In this blog post, we'll explore the advantages of hiring a freelance Shopify SEO expert, supported by relevant statistics, and how they can help you achieve your business goals.

1. Expertise and Personalized Strategies

A freelance Shopify SEO expert brings specialized knowledge and experience tailored to the unique needs of Shopify stores. Unlike a generalist, these experts understand the platform's intricacies, from optimizing product pages to enhancing site speed and usability.

Benefits:

• Customized SEO Strategies: Freelance experts provide personalized strategies tailored to your specific business needs.
• Focused Attention: Freelancers typically handle fewer clients, allowing them to dedicate more time and resources to your store.

Statistics:

• According to a survey by Clutch, 61% of small businesses say that increasing their organic search visibility and rankings is their highest priority.
• Shopify stores that utilize SEO best practices see an average of 30% more traffic.

2. Cost-Effective Solutions

Hiring a full-time in-house SEO specialist can be costly, especially for new businesses. A freelance Shopify SEO expert offers a more cost-effective solution without compromising on quality. You can engage their services on a project basis, ensuring you only pay for what you need.

Benefits:

• Reduced Overhead Costs: No need for a full-time salary, benefits, or office space.
• Scalable Services: Flexibility to scale up or down based on your budget and needs.

Statistics:

• Research by Glassdoor shows that the average salary for an in-house SEO specialist is over $50,000 annually, while freelancers charge per project, saving businesses substantial amounts.
• Businesses that outsource SEO to freelancers can save up to 50% compared to maintaining an in-house team.

3. Measurable Results and Continuous Improvement

One of the primary advantages of hiring a freelance Shopify SEO expert is the ability to track and measure results effectively. These professionals use various tools and analytics to monitor your store's performance and adjust strategies as needed to ensure continuous improvement.

Benefits:

• Data-Driven Decisions: Regular reporting and analytics help in making informed decisions.
• Continuous Optimization: Ongoing adjustments to keep up with the ever-changing SEO landscape.

Statistics:

• According to HubSpot, businesses that track their marketing ROI are 1.6 times more likely to receive higher budgets.
• An Ahrefs study found that 90.63% of web pages get no organic search traffic from Google, highlighting the importance of continuous SEO efforts.